Strategically engineered business development solutions designed to amplify your impact
The Mission
At ALB Marketing, we are dedicated to unlocking the full potential of businesses across all sizes and industries. Under the leadership of Alexis Burnham—a results-driven strategist with over a decade of experience—ALB has consistently delivered transformative outcomes, with revenue growth achievements reaching as high as 128% through innovative business development strategies that address operational, sales, and management gaps.
Our mission is to empower businesses by delivering practical, research-backed strategies that foster growth, maximize revenue, and build a foundation of transparent, measurable success. We offer expertise in:
Social media management
Comprehensive marketing strategies
Operations and management consulting
Website design and optimization
Business development solutions
Career Coaching
Professional resume enhancement
At ALB, our approach is defined by collaboration, SCARF™ methods, rigorous research, and an unwavering commitment to integrity. By aligning data-driven insights with creative strategies, we help clients overcome challenges and position them for sustained success and unparalleled growth.
Whether you're a startup seeking a competitive edge or an established business ready to redefine your limits, ALB Marketing is your partner in achieving extraordinary results. Let’s work together not just to meet your goals but to surpass them—elevating your business to new heights of transparent and sustainable success.
The ALB approach is grounded in a brain-based strategy to increase your brand’s reach, revenue, and impact.
2024 Consumer Trends
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First Impressions Are Everything
Visitors form an opinion of your website in just 50 milliseconds. Make sure your design is visually stunning and your content is instantly engaging.
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Authentic Testimonials Matter
Over 90% of consumers trust online reviews as much as personal recommendations. Showcase testimonials to build trust.
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Around 70% of website traffic starts with Google.
That means that Search Engine Optimization (SEO) is crucial for any website, as most customers will find the website through search engines. After all, SEO is directly connected to search engine search queries, which account for 40% of website traffic.
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97% of people rely on website design for buying decisions.
With 20% of respondents saying that website design has a “great deal of influence” over their purchasing decisions.
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85% of customers check a business online before making a purchase.
Customers like to research a business before they feel comfortable making a purchase. This is even true for customers who want to buy in-store, as 76% will look up a business’ website before heading to a physical location.
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57% of users won’t recommend a site with a poor mobile experience.
Prioritizing the mobile experience is crucial for holding onto users. This includes ensuring your formatting is smooth and doesn’t break on mobile and implementing something like a streamlined scrolling feature.
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61% of U.S. website traffic comes from mobile devices, as of 2020.
Smartphones have taken over, as most website traffic now comes from mobile devices. On the other hand, only 35.7% of visits come from desktops.
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72.9% of e-commerce revenue comes from mobile.
That’s a 39.1% increase from 2016 when mobile made up just over half of e-commerce revenue. With this trend in mind, we’ll likely see mobile become even more critical.
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Personalization Wins
Websites with personalized content generate 20% more sales on average. Consider dynamic content tailored to user preferences.
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63% of online customers won’t return to a website after one bad experience.
For most users, one bad experience is all it takes. For context, if you had 500 people visit your website, 315 of them could be turned away by just one bad experience.
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Research indicates that, on average, 1$ invested in website UX brings $100 in return.
User experience can be crucial to your business. It is considered one of the critical long-term strategies on a website. It helps to improve conversion rates and bring in new customers, and it’s also essential for customer retention. Bad UX means leaving money on the table.
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A well-designed website could raise the conversion rate by up to 200%.
Well-made website designs tend to increase conversion rates drastically. Additionally, studies show that a greater UX could boost conversion rates by up to 400%. Alternatively, an unoptimized user experience can decrease conversions drastically. People tend to lose interest quickly, so a great design is a tool to keep their attention.
Our Clients Speak for Themselves
“After hopelessly applying for dozens of jobs and making no traction, I hired Alexis to update my resume and within two weeks I was starting a new career!
— Brittany C.
“Starting a new company is so scary. I didn’t know what I didn’t know and wanted to succeed so badly. I had the materials, passion, and interest but wasn’t making any sales. Changing things to implement Alexis’ advice resulted in an immediate uptick in social engagement and sales!”
— Linda T.
“I’ve been working with Alexis since 2017 and she has made a substantial impact on our market growth and client retention.”
— Sarah B.
“It’s always a pleasure working with Alexis, she has a way of anticipating our needs and equipping us with the tools we don’t even know we needed! She’s consulted on our operation processes and hiring decisions. She’s a rockstar!”
— Cindy L.