Expertly crafted business development strategies to increase your impact
Our Mission
At ALB Marketing, we are committed to helping businesses of all sizes and industries reach their full potential. ALB is led by Alexis Burnham, with a decade of experience in increasing revenue via creative business development strategies that address operations, sales, and management gaps.
Our mission is to empower our clients by providing innovative and practical strategies that drive growth, revenue, and wildly transparent success. We specialize in social media management, marketing strategies, operations and management consulting, website design and management, business development strategies, career coaching, and resume reviews.
The ALB approach is based on collaboration, neuroscience-based strategies, research, communication, and integrity. Our ultimate goal is to help our clients achieve their wildest dreams by providing them with the support, guidance, and expertise they need for continuous success. Whether you are a startup or an established business, we are here to help you reach new heights of wildly transparent success.
The ALB approach is grounded in a brain-based strategy to increase your brand’s reach, revenue, and impact.
2023 Consumer Trends
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Almost 40% of users will disengage from a slow website.
In fact, slow websites are such a huge problem that conversions will drop 20% per second of site load time. Most users expect no more than 2 seconds of load time, so keeping your website running quickly and smoothly is vital.
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It takes only 10 seconds for a visitor to decide whether to stay or leave a site.
While it takes only 50 milliseconds for someone to form an opinion of a website, you get a ‘generous’ 10 seconds before that user will decide whether to stay or leave. This highlights just how important the home page of a website is, aesthetically and functionally.
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Around 70% of website traffic starts with Google.
That means that Search Engine Optimization (SEO) is crucial for any website, as most customers will find the website through search engines. After all, SEO is directly connected to search engine search queries, which account for 40% of website traffic.
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97% of people rely on website design for buying decisions.
With 20% of respondents saying that website design has a “great deal of influence” over their purchasing decisions.
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85% of customers check a business online before making a purchase.
Customers like to research a business before they feel comfortable making a purchase. This is even true for customers who want to buy in-store, as 76% will look up a business’ website before heading to a physical location.
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57% of users won’t recommend a site with a poor mobile experience.
Prioritizing the mobile experience is crucial for holding onto users. This includes ensuring your formatting is smooth and doesn’t break on mobile and implementing something like a streamlined scrolling feature.
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61% of U.S. website traffic comes from mobile devices, as of 2020.
Smartphones have taken over, as most website traffic now comes from mobile devices. On the other hand, only 35.7% of visits come from desktops.
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72.9% of e-commerce revenue comes from mobile.
That’s a 39.1% increase from 2016 when mobile made up just over half of e-commerce revenue. With this trend in mind, we’ll likely see mobile become even more critical.
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Slow websites cost businesses up to $6.8 billion annually.
While the amount lost depends on the size of the company/business, those slow websites are very costly. Under this estimation, businesses lose over $18.6 million to slow websites daily.
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63% of online customers won’t return to a website after one bad experience.
For most users, one bad experience is all it takes. For context, if you had 500 people visit your website, 315 of them could be turned away by just one bad experience.
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Research indicates that, on average, 1$ invested in website UX brings $100 in return.
User experience can be crucial to your business. It is considered one of the critical long-term strategies on a website. It helps to improve conversion rates and bring in new customers, and it’s also essential for customer retention. Bad UX means leaving money on the table.
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A well-designed website could raise the conversion rate by up to 200%.
Well-made website designs tend to increase conversion rates drastically. Additionally, studies show that a greater UX could boost conversion rates by up to 400%. Alternatively, an unoptimized user experience can decrease conversions drastically. People tend to lose interest quickly, so a great design is a tool to keep their attention.
Our Clients Speak for Themselves
“After hopelessly applying for dozens of jobs and making no traction, I hired Alexis to update my resume and within two weeks I was starting a new career!
— Brittany C.
“Starting a new company is so scary. I didn’t know what I didn’t know and wanted to succeed so badly. I had the materials, passion, and interest but wasn’t making any sales. Changing things to implement Alexis’ advice resulted in an immediate uptick in social engagement and sales!”
— Linda T.
“I’ve been working with Alexis since 2017 and she has made a substantial impact on our market growth and client retention.”
— Sarah B.
“It’s always a pleasure working with Alexis, she has a way of anticipating our needs and equipping us with the tools we don’t even know we needed! She’s consulted on our operation processes and hiring decisions. She’s a rockstar!”
— Cindy L.